The beginning...

Vegan Protein was founded in 2018 by Lee, a long-time vegan and food innovator, after struggling to find a clean, honest protein powder that aligned with her values. Refusing to compromise on quality, ethics, or sustainability, she created Lee’s Clean Vegan Protein — a pure, organic yellow pea protein packaged in biodegradable and compostable materials. At the time, there was nothing quite like it on the market in South Africa.

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The take off...

What began with just ten jars at a local vegan market quickly sparked interest, not only for the product’s clean ingredients and eco-friendly packaging but also for its versatility. Customers began asking how to use the protein powder in their daily meals — a curiosity that helped shape a broader plant-based offering and laid the foundation for a new wave of innovation in the space.

Today...

Today, Vegan Protein continues to lead with integrity, providing high-quality, sustainably sourced plant-based proteins that fuel everything from smoothies and baked goods to bold savoury dishes. As a proudly independent, female-founded company, Vegan Protein remains committed to setting the standard for ethical, nutritious, and environmentally conscious food in South Africa.

Real People. Real Passion. Real Vegans.

Lee-Ann Connolly

Director